Why isn’t my BIMI logo showing?

Short answer

For a BIMI logo to appear, you need: DMARC at p=quarantine or p=reject (enforcement is mandatory), a correctly formatted SVG Tiny PS logo over HTTPS, a valid default._bimi record, and for Gmail/Apple a Verified Mark Certificate (VMC) referenced in the a= tag.

The hard requirements

No enforcement, no logo — BIMI requires DMARC at quarantine or reject first. The logo must be SVG Tiny Portable/Secure, square, and hosted over HTTPS. Most major mailboxes (Gmail, Apple Mail) also require a VMC proving you own the trademark.

Common mistakes

A PNG instead of SVG, a non-square logo, a missing a= (VMC) tag, or DMARC still on p=none. Fix DMARC enforcement first — it’s the most common blocker.

  1. 1

    Check the BIMI record

    Confirm it resolves:

    $ dig TXT default._bimi.yourdomain.com +short

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Open the free BIMI checker →

Frequently asked questions

Do I need a VMC for BIMI?

For Gmail and Apple Mail, yes — they require a Verified Mark Certificate. Some other providers show the logo without one, but a VMC is needed for the widest reach and the blue checkmark.

See the BIMI Group specifications.

Reviewed by the Skysnag Security Team. Last updated .