A Verified Mark Certificate (VMC) is what lets your BIMI logo show in Gmail and Apple Mail. It requires a registered trademark of the logo, DMARC at enforcement, and issuance by an authorized CA (e.g. DigiCert, Entrust). It’s a paid, annually renewed certificate.
A trademark for the exact logo (registered with an accepted authority), DMARC at p=quarantine or p=reject, your logo as SVG Tiny PS, and a VMC issued against that trademark. The CA validates your organization and trademark before issuing.
VMCs are an annual certificate (typically a few hundred to ~US$1,500/year depending on CA). The trademark itself can take months to register if you don’t already have one — start that early. Skysnag Certify manages the whole VMC and BIMI process end to end.
Check your BIMI record now
Open the free BIMI checker →Some mailbox providers show a BIMI logo without one, but Gmail and Apple Mail require a VMC — so for meaningful reach you need it.
Yes — a VMC is only issued against a registered trademark of the logo. That’s the main prerequisite people underestimate.
