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Google and Yahoo New Email Requirements: What You Need to Know

January 11, 2024  |  2 min read

Google and Yahoo are changing their email requirements. If you send emails to Gmail or Yahoo accounts, be aware that these updates will take effect by February 1, 2024. These changes could affect how well your emails get through. It’s crucial for businesses to know about these updates and prepare for them. Adapting quickly will help your emails keep reaching people smoothly, ensuring your business stays on track. Stay informed to maintain effective communication with your audience.

Mandatory Requirements for All Email Senders:

Regardless of your email volume, certain practices are now essential:

Email Authentication: Implementing SPF (Sender Policy Framework) or DKIM (DomainKeys Identified Mail) is critical. This step is vital to prevent domain spoofing, where attackers pose as your organization in emails.

Low Spam Rates: Your spam rates must stay below 0.3%. High rates can lead to your emails being blocked or marked as spam, hindering your communication with customers.

Additional Requirements for High-Volume Senders (Over 5,000 Emails Daily):

If your business sends more than 5,000 emails a day, you’ll need to follow additional rules:

  1. Implement Both SPF and DKIM: These authentication methods are crucial for large-scale senders to ensure emails are recognized as legitimate.
  2. Enforce a DMARC Policy: DMARC (Domain-based Message Authentication, Reporting, and Conformance) helps in validating that emails genuinely come from your domain, offering an extra layer of security against spoofing.
  3. DMARC Alignment: The sending Envelope From domain matches the Header From domain or the DKIM domain aligns with the Header From domain in email authentication.
  4. Unsubscribe Options: Include a one-click unsubscribe option in your emails for better user experience and compliance.

Compliance Overview Table:

Requirements for Senders<5,000 Emails/Day>5,000 Emails/Day
Email AuthenticationSPF or DKIM RequiredSPF and DKIM Required
DNS RecordsValid Forward and ReverseValid Forward and Reverse
Spam RateBelow 0.3%Below 0.3%
Message FormatRFC 5322 StandardRFC 5322 Standard
No Gmail ImpersonationAdherence RequiredAdherence Required
Email ForwardingCompliance NecessaryCompliance Necessary
DMARC PolicyNot ApplicableRequired
AlignmentNot Applicable‘From’ Header Aligned with SPF/DKIM Domain
Unsubscribe OptionNot ApplicableOne-click Unsubscribe for Subscribed Messages

What happens if you miss the deadline

If the deadline is missed and your company heavily depends on email communication with customers, it could pose challenges. Failure to implement necessary email security measures may result in significant disruptions to message delivery for Gmail and Yahoo users. This is particularly crucial for companies sending a substantial volume of emails daily, as lacking SPF and DKIM or neglecting a DMARC policy may intensify the adverse impact on business operations.

Skysnag can help

In response to these requirements, we’re now offering a free Email Deliverability Assessment to identify gaps and provide a path forward, minimizing the impact of these changes on your business. Check your DMARC and SPF status with our Domain Scanner.

Skysnag is a leader in email authentication. We offer tools, resources, and expertise to assess your current status and guide you toward compliance with the new requirements.

Our solution includes access to experienced consultants who guide you through your DMARC journey, ensuring compliance with new requirements and protecting your brand. We cover Hosted SPF, BIMI, MTA-STS, and TLS-RPT to streamline your email authentication process. For transactional emails from applications or third-party partners, Skysnag ensures DKIM signing and helps achieve DMARC alignment quickly.

Check your domain’s DMARC security compliance

Enforce DMARC, SPF and DKIM in days - not months

Skysnag helps busy engineers enforce DMARC, responds to any misconfigurations for SPF or DKIM which increases email deliverability, and eliminates email spoofing and identity impersonation.