Challenge

Liquibase required consistent inbox placement for customer notifications and transactional emails. Multiple third-party integrations created DKIM mismatches, failed SPF validation, fragmented email authentication, and increased spoofing risk across transactional and marketing senders.

Why Skysnag

Skysnag unified authentication across Liquibase’s email infrastructure by centralizing SPF management, automating DKIM key rotation, and implementing SPF, DKIM, DMARC, and BIMI across all sending sources. The deployment also improved visibility across domains, subdomains, and sending IPs.

Rollout model

The rollout focused on standardizing authentication across every email source while improving sender reputation and operational visibility.

Rollout steps

1. Unify authentication – Standardized SPF, DKIM, DMARC, and BIMI across 5 domains and 20 integration subdomains.
2. Automate key management – Implemented automated DKIM key rotation and centralized SPF management for all sending services.
3. Strengthen sender reputation – Resolved spam folder placement and maintained dedicated IP infrastructure with verified clean-sender status.

Results and proof signals

Following deployment, Liquibase improved email deliverability, strengthened authentication, and maintained a stable sender reputation across all email traffic.

What this means for organizations

Organizations managing multiple email platforms and third-party integrations can improve deliverability, reduce authentication failures, and strengthen domain reputation by centralizing email authentication and automating policy management across every sender.